Patient or personal privacy dictates than no names be named.

However, it is safe to say that, despite my serious efforts to stop the madness, there are  certain people very close to me for whom Cheezits is a go-to food. Going on a trip in the car? A pound might do it. Watching a movie. Forget the popcorn with all that stuff on it. A box of bright orange squares can’t be beat as a snack that makes the top of the hit parade.

In this story about the salt battle, Cheezits holds pride of place in the story. Many other products are mentioned but Cheezits bears the salt flag for a wide range of food products.

As it should.

Without salt, says this New York Times story, the cracker is just not anything a Cheezits lover could identify.

That, in a simple square cracker, is the story of America’s salt problem—and what food manufacturers will do to keep dealing us enough salt to keep us hooked.

This is a serious look at how the food manufacturers work when the order is coming to hold the salt.

Not a chance if they have their way about it.

The New York Times

…”As a demonstration, Kellogg prepared some of its biggest sellers with most of the salt removed. The Cheez-It fell apart in surprising ways. The golden yellow hue faded. The crackers became sticky when chewed, and the mash packed onto the teeth. The taste was not merely bland but medicinal.

“I really get the bitter on that,” the company’s spokeswoman, J. Adaire Putnam, said with a wince as she watched Mr. Kepplinger struggle to swallow.”

Source: New York Times, May 28, 2019