It is always interesting to know who is communicating how.

This is good-to-know-just-because-type information.

For one thing, it shows us how other countries adapt to American culture’s creations—in this case, it is Facebook.

For another, what does it mean that Australians are by far the “keenest” social network users?

This brief says that there are more than 350 millions users, two-thirds of whom live outside the U.S.

The Economist

“SOCIAL networks are now a ubiquitous part of daily life in western countries. Facebook, for example, which was launched in 2004, now boasts over 350m users, more than two-thirds of them outside of America. The keenest social-network users, Australians, spent over seven hours a month on such sites, “poking” friends and “twittering” in late 2009, twice as much as users in Japan. Yet making big revenues and profits from such habits remain Facebook’s greatest challenges.”

Source: The Economist, January 29, 2010