The newspaper calls a shift in the way monies are raised for devastating global health problems  “a teaspoonful of ingenuity.”

The Economist

…”Every year, nearly 11m children die before the age of five because of a mixture of poor nutrition and preventable disease. Many of the United Nations’ Millennium Development Goals (calling, for example, for a plunge in child and maternal mortality by 2015) look unattainable.”

The full story describes ingenious ways to raise money for medical research for problems like these.

Source:  The Economist, January 7, 2010